Travis Scott JackBoys 2 Album Release Reactive Tweet

As a Social Media Manager & Copywriter for Spotify at Game 7 Agency, I helped develop reactive, fandom-first content that met culture in real time. Ahead of Travis Scott’s highly anticipated JACKBOYS 2 release, we tapped into the artist’s devoted fanbase with a timely, tongue-in-cheek tweet that played off the hype and speculation surrounding the drop. Designed to feel native to fan discourse and deeply in tune with the moment, the post resonated with the community, earning 11K+ impressions and reinforcing Spotify’s presence as a platform plugged into artist-led moments and cultural anticipation.