Spotify's Today's Top Hits

As a Social Copywriter and Social Media Manager on the Spotify account at Game 7 Agency, I played a key role in bringing the excitement of new music to Spotify’s Today's Top Hits [194K followers] social audience. Each week, I crafted and executed the "New Music Friday" posts, spotlighting the biggest and most anticipated releases across genres. From punchy, engaging copy to dynamic social rollouts, I ensured each post captured the energy of the latest drops while aligning with Spotify’s brand voice. By balancing cultural relevance with strategic messaging, I helped drive conversation, engagement, and discovery around the freshest tracks hitting playlists every Friday.