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Spotify News x The Love Island Effect
Social Media Manager | Social Copywriter
As a Social Media Manager & Copywriter for Spotify’s News Instagram at Game 7 Agency, I helped create reactive, culturally resonant content that tapped into buzzy cultural moments. While Love Island was dominating social feeds and trending across platforms, Spotify saw notable spikes in streams of music featured on the show. In response, our team ideated and launched a social-first, data-driven asset highlighting the “Love Island Effect” on listening habits. The post was designed to feel timely, conversational, and visually native to the platform, further establishing Spotify News as a go-to destination for music culture insights.
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