Saratoga Water Plunge Trend 3.0

For the third installment in Saratoga Water’s engagement with the viral “Plunge” trend, we developed a short-form video concept that put a fresh spin on the moment. Leaning into the idea of post-plunge self-care, this piece emphasized the brand’s elevated aesthetic and commitment to wellness—with a playful reminder that prioritizing your glow is never extra.

From copywriting to publishing, I ensured the content struck the right balance between trend-savvy and brand-polished, keeping Saratoga top-of-mind while expanding the narrative in an authentic, aspirational way.