Saratoga Water Plunge Trend 2.0

Following the success of Saratoga Water’s initial response to the “Plunge” trend initiated by influencer Ashton Hall, I created a second post to continue the momentum and deepen the brand’s presence in the conversation.

This follow-up content built on the playful tone and cultural relevance of the first post, reinforcing Saratoga’s ability to stay sharp, self-aware, and engaged with its audience—all while staying true to its high-level visual aesthetic. Strategically timed and thoughtfully written, the post helped extend the lifecycle of a viral moment while keeping the brand voice consistent, clever, and memorable.