Saratoga Water Plunge Trend 1.0

In response to the viral “Plunge” trend that swept social media platforms after Influencer Ashton Hall's morning routine video, I conceptualized, wrote, and published timely and culturally relevant social copy for Saratoga Water. By tapping into the moment with clever, brand-right language, I helped the brand seamlessly join the conversation in a way that felt fresh, witty, and authentically Saratoga. This post not only showcased my ability to stay on top of internet trends, but also demonstrated how quick, clever social copy can drive engagement and cultural relevance.