Popsugar x Samantha Hanratty

During my time at POPSUGAR, I had the privilege of leading the digital strategy for the November cover story featuring Yellowjackets breakout star Samantha Hanratty. As a Social Strategist, I spearheaded the digital rollout across Instagram and X, crafting a narrative that highlighted Hanratty’s journey and her embrace of the "imperfect and messy" parts of being human. Through thoughtful storytelling and engaging social content, we captured her raw honesty about navigating fame, self-acceptance, and the complexities of growing up in the public eye. I worked closely with our editorial and creative teams to bring this feature to life, ensuring the digital campaign resonated with audiences and authentically reflected Hanratty’s inspiring perspective.