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Popsugar x Lori Harvey
Social Content Strategist | Social Media Manager | Social Media Copywriter
During my time at POPSUGAR, I had the privilege of leading the digital strategy for the cover story featuring Lori Harvey. As a Social Strategist, I spearheaded the digital rollout across Instagram and X, crafting a compelling narrative that highlighted Lori’s journey from model to entrepreneur. The feature delved into the creation of SKN by LH, her approach to beauty and business, and the evolution of her brand in an industry where she continues to make waves. With campaign shoots, product launches, and a dedicated following of over 5 million on Instagram, Lori’s story was one of ambition, innovation, and self-empowerment. Working closely with our editorial and creative teams, I ensured that the digital execution resonated with audiences, driving engagement and amplifying her inspiring journey.
