Michael Kagan x Billionaire Boys Club

For the launch of Billionaire Boys Club’s exclusive collaboration with visual artist Michael Kagan, I led the copywriting, content strategy, and social media management to craft a compelling campaign narrative. This limited-edition astronaut sculpture—a striking 3D interpretation of Kagan’s bold, expressive artwork—featured a Gold and Chrome metal treatment, making it a true collector’s piece. Through strategic storytelling, I highlighted Kagan’s signature artistic approach, which captures the emotional and physical resilience of explorers, from mountaineers to astronauts. By weaving together Billionaire Boys Club’s heritage of adventure with Kagan’s dramatic visual style, the campaign resonated with art enthusiasts and streetwear collectors alike, driving engagement and demand for this exclusive release.