Mariano Rivera x Poland Spring

As part of my work with Game 7 Agency under the Primo Water account, I led the social rollout for Poland Spring’s partnership with baseball legend Mariano Rivera. From media day coverage to social-first concepts, I crafted and executed content that brought this collaboration to life for Poland Spring’s 30K Instagram followers. I spearheaded the production of engaging assets, including a "This or That" video featuring Rivera, designed to drive interaction and brand affinity. By blending sports nostalgia with fresh digital storytelling, I ensured Poland Spring’s audience connected with the partnership in an authentic and compelling way.