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Laundry Day x Poland Spring
Strategist | Social Media Manager | Social Media Copywriter
As part of my work with Game 7 Agency under the Primo Water account, I led the social rollout for an innovative partnership between Laundry Day and Poland Spring. This collaboration came to life during a New York Yankees game, where we executed social-first concepts that blended brand storytelling with fan engagement. From capturing how many Poland Springs attendees could drink during the game to interviewing fans with fun, baseball-themed questions, I developed a content strategy that was both interactive and culturally relevant. The final social-first videos were shared as collaboration posts between Poland Spring [30K followers] and Laundry Day [232K followers], maximizing reach and engagement while reinforcing Poland Spring’s connection to the game-day experience.
