G-SHOCK x Billionaire Boys Club

For the G-SHOCK x G-SHOCK collaboration, I led the digital storytelling and engagement strategy for this special-edition watch collection. Celebrating milestone moments for both brands, the DW-5600 and DW-6900 models fused G-SHOCK’s legendary durability with BBC’s bold, vibrant aesthetics, featuring the iconic Starfield and Waffle patterns. I crafted compelling copy across social media and promotional assets, developed a content strategy to build anticipation and sustain momentum, and managed community engagement to maximize impact. The campaign generated high engagement, strong brand synergy, and a rapid sell-through, reinforcing BBC’s presence in the streetwear and timepiece space.