Billionaire Boys Club 20th Anniversary

For Billionaire Boys Club’s 20th-anniversary celebration, I led the copywriting, content strategy, and social media management to craft a compelling digital campaign that honored the brand’s global influence. Through strategic storytelling, I highlighted BBC’s evolution—from its roots in the fusion of Japanese and American luxury street style to its deep ties in music and fashion culture. The campaign showcased defining moments, including the iconic astronaut graphic sketched in a Tokyo nightclub and the legendary flight of a BBC t-shirt into outer space. By amplifying the brand’s creative legacy and ongoing collaborations with artists and musicians worldwide, I helped reinforce BBC’s core values of originality, community, and inspiration. This milestone activation engaged audiences from Tokyo to New York City, solidifying BBC’s impact on culture over the past two decades.